Born in San Francisco in 1968, Dale Sorenson has always had a passion for business and the creative application of new technology. He moved to New York City in 1994 and founded Sorenson Services USA (SSUSA) in 1997.

SSUSA provides streaming media and digital video consulting and encoding services. It has strategic partnerships with companies such as Apple, Microsoft and Real; and clients including Sony Music, NBC, CNBC, FAO Schwarz, Baruch College, Apple and many other creative companies in design, entertainment, film, video production, digital media and medical animation.

Since he began public speaking in 1989, Dale Sorenson has helped thousands of people to understand and use creative technologies. He has appeared at events sponsored by Apple, Adobe, the New York New Media Association, Seybold, MacCamp, Digital Hollywood and many others.

Before founding SSUSA, Dale Sorenson worked in advertising, entertainment media, computer graphics and information technology. He began teaching in 1985, has worked as a technology professional since 1986 and has worked in creative industries since 1992.